A go-to-market strategy consultant for founders launching on a budget
You have a product, a date and not much runway to waste. What you need is a decision on who buys first, what you say to them, what you charge, and which two channels get your time. Then you need a calendar. In four weeks, at a fixed price, you get all of that.
Fixed price · $4,800 · 4 weeks
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The usual move is to hire a head of marketing before you know which channel works, and then pay a salary while they find out. This does the finding-out first. It's four weeks and one invoice, and you end up with a plan clear enough that the first marketing hire, whenever you make it, starts on day one knowing what to do.
It doesn't replace your own judgement about the product. You know it best. I bring the outside view of the buyer.
The four weeks
Week 1
Who buys first
We describe your ideal customer profile and split the market into segments, then choose one to go after first. The others get a "later" and a reason, which is often the hardest part of the whole sprint.
Week 2
What you say, and what you charge
Positioning for that first segment, plus pricing input: what the alternatives cost, what the segment is likely to pay and what your margins need. You make the final pricing call, with the numbers laid out in front of you.
Week 3
Where you show up
A channel plan that picks two channels to start with, not seven. Then the 90-day launch calendar, week by week, showing what goes out, where and who does it.
Week 4
How you'll know
Launch metrics, meaning the handful of numbers that tell you in week six whether to keep going or change course. And a launch messaging kit, so every page, post and email says the same thing.
What the plan contains
- Ideal customer profile and segments, with the first segment chosen.
- Positioning for that segment.
- Pricing input to support your pricing decision.
- A channel plan.
- A 90-day launch calendar.
- Launch metrics.
- A launch messaging kit.
What it costs
Go-to-market launch plan
$4,800 fixed
4 weeks · 50% to book, 50% on delivery · balance due net 15
After launch: the Sounding Board retainer ($1,650/month, month-to-month) gives you a second opinion while the first numbers come in.
Not included: ad spend, software, design, or carrying out the launch calendar itself.
Prices in CAD, before applicable taxes.
See full pricing and terms →Questions about go-to-market planning
Is this only for tech startups?
No. It works for anything new with a launch date: a SaaS product, a new service line, a second location, or a consumer product going into stores. The question is the same each time: who buys first, and how do they find out?
Our pricing isn't final yet. Is that too early?
No, that's normal. Pricing input is part of week 2. You'll see what the alternatives cost and what your margins need, and then you decide.
Do you help raise money, or only plan the launch?
Only the planning. I don't raise money or introduce investors. If investors want a business plan and a pitch deck, the Business plan: investor edition covers those documents.
How much of my time does it take over the four weeks?
A kickoff call, a weekly check-in and quick answers when I have questions. Plan on a few hours a week, mostly in weeks 1 and 2, when the decisions about customers and pricing need you in the room.
What happens after launch?
The calendar runs for 90 days, and your team can carry it out from the plan. If you'd like a second opinion as the numbers come in, Sounding Board is month to month and can stop whenever the launch has settled.
Often next to this
When's the launch date?
Bring it to the call, even if it's soft. We'll work backward from it, and I'll tell you if four weeks of planning still fits.
Book a free discovery call