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AT Consulting Pro

Insights

Short, practical pieces on the questions that come up before anyone hires a consultant, and a few that come up after.

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An empty meeting room just after a meeting, chairs pushed back and the screen switched off

Is my marketing retainer working? Five questions to answer this week

Questions you can answer this week from your own accounts, and what each answer means before you renew, renegotiate or walk away.

A workshop wall with a paper planner, pinned job tickets and hanging clamps

What a 90-day marketing plan should contain (and what to leave out)

What belongs in a 90-day plan, what can wait, and how to tell a plan you'll use from one that just looks thorough.

Two desks by a window, one empty and one in use

Fractional CMO or marketing manager: which should you hire first?

One owns the plan part-time. The other carries it out full-time. How to tell which gap your business has right now.

A person walking toward an old stone bank building on a main street in the snow

Writing a business plan for a Canadian lender: BDC, CSBFP, Futurpreneur or your bank

What a bank, BDC or CSBFP lender will look for in the plan and the numbers, and the questions to answer before they ask.

A garage turned into a workshop, prototypes on the bench and snow outside the open door

Launching without funding? Your go-to-market plan fits on one page

No budget for a head of marketing, and a date on the calendar. How to pick one segment, two channels and a 90-day plan.