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Sample work

There are no testimonials here, so this is the next best thing: what the deliverables look like. All three samples are written for Northshore Comfort Heating & Cooling, a fictional 11-person HVAC company in Barrie, Ontario that does residential installs and maintenance plans. The business, its numbers and its findings are made up. The format and the level of detail are what you'd get.

Fictional · 11 people · residential HVAC installs and maintenance plans · Barrie, Ontario

A white service van parked in front of a snowy suburban house
Illustrative

Marketing audit, excerpt

A few pages from the written audit, showing how a finding is written up, how it's rated, and the action list that closes it out.

From the Marketing audit & 90-day plan · $2,400

Read the excerpt →
A technician servicing a furnace in a basement with a flashlight
Illustrative

90-day plan

Twelve weeks laid out as priorities, each with an owner and a date. It shows what changes in month one and what waits its turn.

Part of the Working Partner month one and the Marketing audit

Read the plan →
The back office of a heating and cooling company, shelves of boxed parts and a technician heading out the door
Illustrative

Messaging one-pager

The messaging house on a single page: who it's for, the main message, the points that support it, and the proof each point needs.

From the Positioning & messaging sprint · $3,900

Read the one-pager →

Want one of these for your business?

On the call, I'll tell you which one I'd start with, and what it would cost.

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